Artwork Consulting for Packaging
The packaging design of your products plays a critical role in setting your business apart from competitors, whether you sell online or in retail stores. It serves as a canvas on which you can showcase your brand’s unique vision and personality, leaving a memorable impression on your customers.
Service details
Defining your brand assets, including your logo and brand guidelines, is a crucial first step before diving into packaging design. Brand guidelines help to maintain consistency and coherence between your online brand presence and your offline packaging design. It’s important to establish a strong brand identity before considering packaging design as it sets the foundation for how your brand will be perceived by customers.
After reviewing your product line and brand guidelines, we can offer personalized recommendations on your packaging design, including:
- We can provide guidance on what information should be included on your packaging, based on industry regulations and best practices. This can include product information, instructions, safety warnings, and branding elements.
- We can provide recommendations on color choices that would translate well from screen to print for your packaging design.
- We can provide recommendations on which design add-ons, such as foil stamping or embossing, would work best depending on the material of your packaging.
After placing an order for a sample or production, we will provide you with a dieline template to ensure that your artwork is accurately placed on the packaging. To help you with the process, we have created a dieline design checklist that outlines the necessary design requirements when working on a dieline template. This will ensure that your artwork is correctly positioned and your packaging looks exactly as intended.
Please be aware that while we can assist with minor artwork modifications such as color adjustments, text changes, and element positioning on the dieline, any graphic design work that requires new asset creation or major modifications must be done through your preferred graphic designer or agency. We’re here to ensure that your artwork fits within the parameters of the dieline template, and to help you create a beautiful and effective packaging design.
